The Psychophysiological Basis of Creativity and Intuition: Accessing “The Zone” of Entrepreneurship – HeartMath Institute
Successful entrepreneurs are innovators and risk-takers who appear to have an extraordinary ability to know where future business opportunities will eventuate and how to profitably actualize these ventures. The patterns of thought and action displayed by entrepreneurs are thus informed by an unusually high degree of both creativity and intuition. Research conducted by the Institute…
Where Published: HeartMath Research Center, Institute of HeartMath, California, USA; e-Motion Institute, Auckland, New Zealand.Paper presented at the Third AGSE International Entrepreneurship Research Exchange, February 8–10, 2006, Auckland, New Zealand, ; accepted for publication in the International Journal of Entrepreneurship; Small Business (2007).
Authors: Dana Tomasino
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